Privacy Policy
Great Western Recycling Ltd, trading as GWR Waste Management
Last updated: 3 August 2026
This Privacy Policy explains how Great Western Recycling Ltd (trading as GWR Waste Management) (“we”, “us” or “our”) collects, uses, shares and protects your personal information when you use our website www.gwrwastemanagement.co.uk or otherwise engage with our services. We are a commercial (business-to-business) waste management broker operating across England, Scotland and Wales.
We are the “data controller” responsible for your personal information. We are registered with the Information Commissioner’s Office (ICO) under registration number ZA742594, and registered at Companies House under company number 08026258.
If you do not agree with any part of this Privacy Policy, please do not use our website or services. If you have any questions, please contact us using the details at the end of this policy.
Summary of key points
This summary sets out the key points of our privacy practices. Full detail is provided in the sections that follow.
● What we collect: Name, business name, email address, telephone number, postal or business address, details of your waste enquiry, and, if you apply for a role, recruitment information including your CV.
● Why we use it: To respond to enquiries, provide and manage our services, fulfil contracts, meet our legal obligations, improve our services, and (where you have consented) send marketing.
● Who we share it with: As a broker, we share your details with the licensed waste carriers who fulfil your collections, with the technology providers who help us operate, and where required by law. We do not sell your personal information.
● Your rights: You have rights of access, correction, erasure, restriction, objection and portability, and the right to complain to the ICO.
● How long we keep it: We keep data only as long as necessary, typically 12 months for unconverted enquiries, up to 6 years for customer records, and 6 months for unsuccessful job applicants.
1. What information do we collect?
In short: We collect information you provide to us, information we collect automatically, and, in limited cases, information from third parties.
Information you provide to us
When you request a quote, contact us, apply for a role, or otherwise engage with us, we collect the personal information you choose to provide. This may include:
● Full name
● Business or company name
● Email address
● Telephone number
● Postal or business address (including postcode)
● Details of your waste management enquiry and service requirements
● Recruitment information — if you apply for a role via our careers page, including your CV, cover letter, employment history and references (job applicants only)
Sensitive information. We do not intentionally collect special category data (such as data revealing health, ethnicity, religious beliefs or sexual orientation). Please do not include such information in your enquiries or job applications unless we specifically request it. Where a job applicant volunteers such information (for example, in a CV or cover letter), we will only use it for the purpose of processing the application.
Information we collect automatically
When you visit our website, we automatically collect certain technical information through cookies and similar technologies, such as your IP address, browser and device type, operating system, referring pages, and information about how you use our site. This is used to keep our website secure and functioning, and, where you have consented, for analytics and advertising. See our Cookie Policy for full details of the specific cookies we use and how to control them.
Information from third parties
Where you interact with our adverts or forms via platforms such as Meta (Facebook and Instagram) or Google, we may receive limited information from those platforms, such as advertising identifiers, where you have consented to the relevant cookies. We do not purchase personal data from data brokers or marketing list providers.
2. How we use your information
In short: We use your information to respond to enquiries, deliver our services, meet our legal obligations, and improve our business.
We use the personal information we collect for the following purposes:
● To respond to and process your quote and service enquiries
● To provide, manage and deliver our waste management services
● To perform our contract with you and manage your account
● To contact you regarding your enquiry, quote or service
● To meet our legal and regulatory obligations, including waste duty-of-care and tax record-keeping requirements
● To evaluate, maintain and improve our services and website
● To understand how our website is used (analytics), where you have consented
● To manage recruitment and process job applications
● Where you have consented, to send you marketing and promotional communications about our services
● To manage business transfers, such as if our business is merged, acquired or restructured
3. What legal bases do we rely on?
In short: We only process your personal information where we have a valid legal basis to do so under the UK GDPR.
Depending on the purpose, we rely on one or more of the following legal bases:
● Performance of a contract — to fulfil our contract to provide waste management services to you, or to take steps at your request before entering into a contract (for example, preparing a quote).
● Legitimate interests — to respond to enquiries, manage and improve our services, understand our customers, keep our website secure, and (in recruitment) assess your suitability for a role. Where we rely on legitimate interests, we balance those interests against your rights.
● Consent — for sending marketing communications and for setting non-essential cookies. You can withdraw your consent at any time.
● Legal obligation — to comply with our legal obligations, including waste duty-of-care documentation, and accounting and tax record-keeping.
4. When and with whom do we share your information?
In short: As a waste broker, we share your information with the carriers who fulfil your collections and with the providers who help us operate. We do not sell your personal information.
We share personal information in the following circumstances:
● Licensed waste carriers and subcontractors- we share your business name, address and contact details with the licensed waste carriers who carry out your waste collection service, so they can fulfil the agreed collections. This is essential to delivering the service you request.
● Technology and service providers — we use trusted third-party providers who process data on our behalf to help us operate, including our website hosting and forms provider, our customer-relationship and workflow tools, and our email and communication providers. They act only on our instructions and are bound by contract to protect your data.
● Analytics and advertising partners — where you have consented to the relevant cookies, we share online identifiers with analytics and advertising partners such as Google and Meta, to measure and improve our campaigns.
● Professional advisers — such as our accountants and legal advisers, where necessary for running our business.
● Regulatory and legal authorities — we may disclose your information where required by law, by a regulator, or to establish, exercise or defend our legal rights, including meeting our waste duty-of-care obligations.
● Business transfers — we may share or transfer your information in connection with a merger, acquisition, financing or sale of all or part of our business.
We do not sell your personal information. Where our third-party providers process data on our behalf, we put appropriate agreements in place requiring them to protect it and use it only for the purposes we specify.
5. Cookies and tracking technologies
In short: We use cookies and similar technologies to run our website and, with your consent, for analytics and advertising.
We use cookies and similar technologies (such as pixels and tags) to operate our website, remember your preferences, and, where you consent, to measure usage and deliver advertising. Non-essential cookies are only set after you consent via our cookie banner, which you can change at any time. Full details of the specific cookies we use, their purpose and duration, are set out in our Cookie Policy.
6. Do Not Track signals
Some browsers include a “Do Not Track” (DNT) feature that signals a preference not to be tracked. There is currently no consistent industry or legal standard for recognising DNT signals, and so our website does not respond to them differently. Instead, we manage tracking through our cookie consent banner, which lets you accept, reject or customise non-essential cookies at any time.
7. How long do we keep your information?
In short: We keep personal information only for as long as necessary for the purpose it was collected, and to meet our legal obligations.
Our retention periods vary by data type:
● Enquiry and quote data (where you do not proceed) — retained for 12 months from your last contact, after which it is securely deleted or anonymised.
● Customer and contract data — retained for the duration of the contract and for up to 6 years after it ends, to meet our legal, accounting and tax obligations.
● Recruitment data (unsuccessful applicants) — retained for 6 months following the recruitment decision, then securely deleted, unless you agree that we may keep it longer to consider you for future roles.
● Marketing data — retained until you withdraw your consent or object.
8. How do we keep your information safe?
We use appropriate technical and organisational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, so while we take reasonable steps to protect your data, we cannot guarantee absolute security.
9. Children’s data
Our website and services are intended for businesses and are not directed at children. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, please contact us and we will delete it.
10. Your rights
In short: Under UK data protection law you have a number of rights over your personal information, which you can exercise free of charge.
You have the right to:
● Access the personal information we hold about you
● Request correction of inaccurate or incomplete information
● Request erasure of your personal information in certain circumstances
● Restrict or object to our processing of your information
● Request the transfer of your information (data portability)
● Withdraw your consent at any time, where we rely on consent (this does not affect processing carried out before withdrawal)
To exercise any of these rights, please contact us at info@gwrwaste.co.uk. We will respond within one month, as required by law. We may need to verify your identity before actioning your request, to protect the security of your data.
If you are unhappy with how we have handled your information, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113. We would, however, appreciate the chance to address your concerns before you approach the ICO.
11. Marketing communications
Where you have consented, or where permitted by law, we may send you marketing communications about our services. You can opt out at any time by clicking the “unsubscribe” link in any marketing email, or by contacting us at info@gwrwaste.co.uk. Opting out of marketing will not affect any service or transactional communications necessary to manage your account or deliver your service.
12. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in the law or our practices. The updated version will be indicated by a revised “Last updated” date at the top of this policy. We encourage you to review it periodically.
13. How to contact us
For general privacy questions or to make a data protection request (such as access, correction or erasure), please use info@gwrwaste.co.uk.
Great Western Recycling Ltd (trading as GWR Waste Management)
7 Brook Office Park,
Emersons Green,
Bristol,
BS16 7FL
Telephone: 0300 303 4856
Company number: 08026258 | ICO registration: ZA742594
